June 23rd and 30th, 2022 | 9:00am - 11:00am (ET) - Fully Online Course
Interested BC faculty and staff should contact CIHE at email@example.com, rather than registering here. BC students must register via Eagle Apps. The course number is ELHE7315.
In an environment of global competition, universities have become global brands. At all levels of the organization, higher education leaders need to demonstrate the ability to communicate the value of their institutions to different constituents. This course explores university brands from a global perspective and introduces key concepts related with the marketing functions within higher education. The course is a intended for new, aspiring, and established professionals in higher education interested in deepening their understanding of marketing and for those communication and marketing professionals interested in entering higher education.
Timeline and Requirements:
The course will take place from June 23 - June 30, 2022. This series is presenter-led and is a fully online experience. Course meetings will be conducted synchronously online via Zoom from 9:00am - 11:00am (ET) on June 23 and 30.
Fees & Policies:
Payment is due by credit card at registration. Registration closes June 13 at 5pm. Refunds will be granted only up until registration closes at 5pm on June 22. No refunds will be granted for registration or technical errors on the participant's part (such as incorrect name/email, login failure, etc.).
Discounts are available to CIHE partners and individuals based at institutions in the Global South. Group discounts are also available. Please contact firstname.lastname@example.org for further information about discounted pricing.
Additional offerings from the Lynch School Professional & Continuing Education Office can be found on our website.